Issue 4: Out Now Cover Story Identify Your Market Marketing is probably the most misunderstood term in the business lexicon. In this special feature, we look at the right way to communicate with your customers. Interview Meet the Delgados, owners of Scotland's most successful independent record label Chemikal Underground. Features The Road to Catalonia Lanarkshire Export Partnership lead the way to Spanish trade and export communications. Disciplinary Procedures Making any employee redundant is a tough job, but it needs to be do properly. Regulars Front desk Local and national issues and updates that affect your business. Let's Get Started Introducing Lanarkshire's latest business start-ups. Events Lanarskhire seminars, conferences, debates and awards.	Business Lanarkshire
	Whether you’re in business in Lanarkshire, or want to do business in Lanarkshire this new magazine is for you. Partner organisations across Lanarkshire (South Lanarkshire Council, North Lanarkshire Council, Scottish Enterprise Lanarkshire and the Small Business Gateway) have teamed up with ICP – Scotlands leading business magazine publishing agency, part of Scottish Business Insider Group – to bring you Business Lanarkshire. This bi-monthly, full colour title, offers a regular digest of key business information and analyses of issues affecting businesses across Lanarkshire. It also highlights the range of support services available to businesses in the area, and offers invaluable advice on growing and managing a business in competitive markets. Business Lanarkshire focuses on real life businesses and shows how they have developed and grown. It provides helpful articles on how to achieve further business success and growth in today’s competitive markets, and educates its readers on the latest techniques in management, marketing, e-business, IT issues and more. Be up-to-date, read Business Lanarkshire. Business Lanarkshire is sent directly to 10,000 business leaders in Lanarkshire, and aims to be the area’s leading business forum. If you would like a copy of the latest issue just contact us and we will send one out to you (UK only). Reader Survey If you've read the magazine, we'd really appreciate your views on it. Completing the online survey (taking only a few minutes) will let you enter the prize draw to win the Insider 500 CD-ROM (worth £299) and the Enterprise 250 CD-ROM. www.surveyshop.com/readersurvey
	For advertising and sponsorship opportunities contact Insider Custom Publishing on 0131 535 5555 or view the rate card (discounts available to Lanarkshire companies).
	Business Lanarkshire: Your essential business resource